Hi, I'm Rabia
Product marketer for AI and developer tools.
High energy, high agency, and a contrarian viewpoint.
Work on early-stage AI infra, devtools & products.
You need answers, not more dashboards, why founders reach out to me?
I translate noise into “do this next” so the team moves in one direction.
- Need someone who thrives in chaos – I learn new stacks on day 1 and execute fast.
- Investors want proof, not promises – I craft metrics stories that close rounds.
- Launches stall behind engineering backlog – I ship scrappy GTM plays that deliver value now.
- Users love the demo but leave by day 7 – I rebuild onboarding and add data‑backed nudges.
> launching rabia.exe...
> loading growth modules...
> boot sequence complete.
[ rabia ahmed ]
alias: "biaahmed"
base: working globally
mission: make products impossible to ignore
experience: 7+ yrs | B2B SaaS & DevTools + Web3
promoted: Content Marketer → Head of Marketing in 4 months
projects: Pullflow • Metis AI • Eterna • Alchemy • CashFlowApp
skills_loaded: HubSpot GA4 Mixpanel Figma Retool SQL Storytelling
next_objective: Find a founder or team chasing breakout traction
> type "start" to chat over coffee ☕︎
Impact stories (mini case studies)
Solutions to common challenges in product adoption, visibility, and conversion
User Adoption
Solutions for products struggling with early traction and user engagement
Discoverability
Strategies for products lost in crowded markets needing visibility
Developer Experience
Improvements for technical products with friction in the developer journey
Conversion
Tactics for products with traffic but struggling to convert users
0 to PMF with a Dev-first GTM strategy
Challenge
Low early adoption, unclear onboarding journey for a complex developer workflow tool
Approach
Led GTM, onboarding strategy, analytics infra with focus on developer experience
Action
Created persona-based funnels, tracked behavior with PostHog + Retool, built investor narrative
Results
Improved user activation by 27%, increased engagement metrics, and secured additional funding based on clear product-market fit indicators
Key Learning
Developer tools require hyper-specific onboarding paths based on existing workflows, not generic product tours
Impact Metrics
VerifiedThe persona-based approach completely changed how we think about our product. We're now seeing much better engagement from day one.
How I did it
- Conducted 27 user interviews to identify personas and pain points
- Implemented custom event tracking to identify friction points in the onboarding flow
- Created targeted content for each user segment based on their technical background
- Built and tested multiple onboarding pathways using feature flags
SEO‑led growth for a Web3 R&D studio
Challenge
Crowded crypto SERPs, paid CAC climbing 35% QoQ, making customer acquisition unsustainable
Approach
SEO & Growth Lead, managed a 5‑person squad focused on organic acquisition
Action
Engineered schema, pillar‑cluster strategy, & community‑driven link‑building via Discord
Results
Doubled organic traffic within 6 months, increased qualified leads by 35%, while reducing overall customer acquisition costs by 23%
Key Learning
In Web3, technical credibility is a prerequisite - community-driven content performs best when backed by demonstrable expertise
Impact Metrics
VerifiedOur content is finally reaching the right people. The structured approach to SEO is transforming our marketing ROI.
How I did it
- Conducted SERP analysis across 150+ crypto and blockchain-related topics
- Developed an internal wiki of technical terminology and educational resources
- Created a Discord reward system for community contributions to content
- Implemented schema markup across all technical documentation
Dev‑docs SEO & content‑ops overhaul
Challenge
Developer docs buried in sub‑folders, weak indexing, and a bottlenecked publishing flow hampering developer adoption
Approach
Fractional PMM & Webflow builder focused on technical documentation improvements
Action
Audited doc structure, mapped keyword clusters, set canonical and schema markup, migrated 200+ pages into Webflow CMS
Results
Increased documentation traffic by 62%, improved search visibility for 20 high-intent keywords, and doubled content publishing velocity
Key Learning
Technical documentation is often an overlooked but high-leverage marketing asset that directly impacts product adoption
Impact Metrics
VerifiedThe documentation is now actually helping us close deals. Prospects are finding answers themselves and moving through the funnel faster.
How I did it
- Performed comprehensive SEO audit focusing on technical documentation architecture
- Created templates and style guides for consistent documentation format
- Trained the engineering team on documentation best practices
- Implemented a new publishing workflow to reduce bottlenecks
Landing‑page CRO for a Web3 game launcher
Challenge
High bounce rate on pre‑sale pages, weak story alignment causing poor conversion despite good traffic
Approach
SEO + Web Lead, owned copy, UX, and funnel testing to improve conversion metrics
Action
Wrote 25 intent‑driven pages, ran iterative A/B tests, introduced trust badges & demo GIFs
Results
Improved signup conversion by 37%, reduced bounce rate by 28%, and increased overall traffic quality and quantity
Key Learning
For Web3 products, addressing both technical credibility and user-friendly explanations simultaneously is critical for conversion
Impact Metrics
VerifiedThe way our story is now presented speaks directly to our users. The improved metrics are great, but the clarity of our message is the real win.
How I did it
- Analyzed heatmaps and user recordings to identify drop-off points
- Created and tested multiple value proposition statements
- Implemented progressive disclosure of technical details based on user engagement signals
- Developed and A/B tested trust-building elements specific to the Web3 audience
What powers my
playbook
Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.
The answers to the most popular frequent questions
Can't find your answer? Send an email and I will get back to you.
- Within one week of a signed SOW—discovery starts day 1.
- Monthly sprints: diagnose, test, repeat with clear KPI targets every 30 days.
- Activation, paid conversion, and retained revenue. Vanity traffic is for dashboards, not decisions.
- Absolutely! I’ve worked across all sorts of time zones — from San Francisco to New York, Berlin to Auckland — and async collaboration is second nature to me by now. I'm remote-first but if it makes sense to meet your team in person for a bit, I’m happy to travel (just cover travel and stay). Same goes for international trips.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.